DIVA DOES… LC for Lancôme

DIVA DOES… LC for Lancôme

BRIDES April/May 2014 Issue, Photo by Gabrielle Revere

My very first tube of lipgloss was a sheer pink from Lancôme that I got at A&S on Long Island in the 80s after much persistence. I wanted a fiery fuchsia but since I was – you know – in elementary school, my mom and I compromised on something ultra-glossy in finish but subtle in shade. I loved how it looked, loved how it felt, loved how it smelled… I felt instantly glamorous and unstoppable. Simply put — I.Was. Hooked. 

Fast forward to this very moment, and I couldn’t be more excited to announce my 2014 partnership with Lancôme & BRIDES magazine!!!

Throughout the year, I will be sharing bridal beauty tips in the magazine via beautiful spread creative, online in videos and here on DIVAlicious, plus all our collective social extensions – instagram, twitter, pinterest, facebook and so on. 

I custom created all the looks for Lancôme using their soon-to-launch bridal palettes plus new launch products and served as makeup artist and beauty expert for the advertising units and videos that will be rolling out over the months. 

Some background on the project: When you are a bride, all eyes — and cameras — are on you! So from the formulas to the finishes, the skincare regimen we are recommending and the makeup looks we’ll be featuring are PERRRRFECT for brides who want to look their absolute most beautiful, not only on their wedding day but for all the special events leading up to and following it (the engagement party, the shower, the bachelorette, the rehearsal dinner, the day-after brunch and the honeymoon). Because whether she a natural beauty or a glamour girl, every bride wants to look flawless in person and in all those captured moments.

Spoiler alert: Lancôme’s much-buzzed about Dual Finish Foundation and Lip Lover Lip Perfector both play a MAJOR part in addition to the beloved Genefique serum. 

Here’s a sneak peek at what’s to come…….

Pick up the April/May 2014 issue of BRIDES today and stay tuned for more!!

And special thanks to my interns GaYoung Kwon and Jessica Angeles, my makeup assistant for the project Denise Del Russo, and of course, the incredible team from BRIDES, from Lancôme, our photographer and director Gabrielle Revere and her rockstar crew.

XOLC

Lauren Cosenza - Beauty Expert and Makeup Artist Lauren Cosenza is the creator and editor-in-chief of DIVAlicious, a trusted beauty/fashion expert, an on-camera personality and spokesperson, a leading NYC-based professional makeup artist, a published contributor and writer, a brand consultant, a product junkie and an insatiable style seeker.

Serving up style with a side of attitude, DIVAlicious gives women (and men) the confidence and permission to be fabulous. The site is filled with must-have products, pro tips and tricks, how-to DIY tutorials, makeovers, style inspiration and insider access.



14 Comments

  1. GaYoung Kwon

    Couldn’t be happier that I was able to be a part of this :) Always so thankful to be working with you and learning from you! LET’S GO #teamdivalicious

  2. 3ooy7hsa8aj4a

    Couldn’t be happier that I was able to be a part of this :) Always so thankful to be working with you and learning from you! LET’S GO #teamdivalicious

  3. Denise Del Russo

    Just fab!

  4. 0uy0v90duypno

    Just fab!

  5. Denise Del Russo

    My sentiments exactly!! :)

  6. 0uy0v90duypno

    My sentiments exactly!! :)

  7. Lauren Cosenza

    #dreamteam ladies!! xo

  8. 01unf2sfvg60u

    this is SO cool!!!  and lauren you look stunning in the photos – you should be the model.  :)  i’m so proud of you!  xoxoxo

  9. Lauren Cosenza

    thanks em!! ps, dig my exposed mic pack in the fifth (behind the scenes) photo?? nothing like a tight bandage on the right thigh to bolster on-camera confidence… ;)  XOLC

  10. 01unf2sfvg60u

    oh i see it now, but i really didn’t even notice it the first time i looked at the photos!

  11. Lauren Cosenza

    Thigh is actually better than ankle :) These videos will be edited tight so it won’t show… They will live online at brides.com and lancome.com and even nordstrom.com. And on social platforms too. Can’t wait!!

  12. 01unf2sfvg60u

    i’m so excited to see them!!!

  13. 1aassfcva0p9l

    OMG!!! I am SO happy for you Lauren, you look so gorgeous and I can’t wait to see you do your stuff! :)

  14. Kate Pangilinan

    OMG!!! I am SO happy for you Lauren, you look so gorgeous and I can’t wait to see you do your stuff! :)