about lc

BEAUTY | STYLE | SAUCE

Lauren Cosenza consults for top brands, websites, and magazines on brand strategy and market positioning. With an eye towards trends and innovation, and a lifelong passion for beauty, fashion and lifestyle, Lauren specializes in crafting a unique and powerful brand identity, bringing ideas to life through compelling content and storytelling, and ultimately building businesses. From ideation and development through execution and promotion, Lauren oversees launches, partnerships, collaborations and campaigns. Lauren’s clients include Brit + Co, Bustle Digital Group (including Bustle, Romper, Elite Daily), Condé Nast (including Glamour, SELF, teenVOGUE, BRIDES), Hearst (including Cosmopolitan, Elle, Harper’s Bazaar, Seventeen, Marie Claire), L’Oreal USA (including L’Oreal Paris, Lancôme, Maybelline, Redken), Meredith (including Shape, Real Simple, More, Better Homes & Gardens), Victoria’s Secret, and many more.

Lauren also serves as a trusted beauty/fashion expert, a brand ambassador, an on-camera personality and spokesperson, a creative director, a published editorial contributor and writer, the creator and owner of DIVAlicious®, the creator and owner of BEAUTYfull®, a product junkie and an insatiable style seeker.

What are her diva credentials, you ask??
 
Born in high heels wearing lipstick, Lauren started playing with makeup and pairing outfits when other kids were playing with dolls and hot wheels. Fascinated by color, texture, self-expression and transformation, Lauren tested looks on schoolmates, family members and herself when no one else was around. In her formative years, Lauren stayed up late to study the classics – Mademoiselle, Cosmo, Glamour, Vogue and more. She contends she was the only middle school student in the history of her hometown to have a subscription to W magazine, which she read cover to cover monthly when it arrived. Never a slave to labels or a blind follower of trends, Lauren firmly believed in personal style and bold individuality.
 
Lauren graduated from American University summa cum laude with a BA in Communications and a BA in Spanish Studies. She got both degrees taking all back-to-back classes two days a week to fit in more shifts at bebe in the Georgetown Park mall, where she served as part stylist and part therapist to repeat customers mostly looking for a new pair of black pants and the self-confidence to pair with them.
 
After eight glorious months abroad where Lauren got to see European fashion firsthand (the good, the bad and the criminal), Lauren moved back to NYC to work in advertising at McCann-Erickson. After launching the multi-media DTC campaigns for Yasmin, Yaz and Mirena, she switched over to the publishing side where she successfully managed beauty and fashion accounts at her beloved Cosmopolitan magazine.

Always wanting a bigger beauty role, after several exciting years as a Fun Fearless Female at Cosmo, Lauren moved to Shape to join the Fit & Fabulous. At Shape, Lauren served in a managerial role as the Executive Beauty & Fashion Director and Brand Development Director. Lauren created and oversaw the national beauty business and within her first two years it surpassed endemic business to become Shape’s largest advertising category ($10+ million annual revenue) via multi-touchpoint strategic partnerships. This put Shape on the beauty map not only in the active lifestyle category but also for the beauty/fashion competitive set.  Additionally, Lauren secured opportunities to extend the brand beyond its pages by managing the development and production of Shape-branded iphone apps, workout DVDs, and home fitness accessories (think zebra-print yoga mats). In February 2010, timed for release on Valentine’s Day weekend, in partnership with her publisher, Lauren conceptualized and spearheaded SHAPEbride – the first-ever synchronized launch of a magazine, website and iphone app — bringing in $2.3 million from 20+ new advertisers ranging from luxury bridal fashion and jewelry to retail and tourism.

After seven years in publishing and with an even greater desire to make the world more beautiful, in early 2010 Lauren decided to move on to pursue her passion on her own two… 5” Louboutins.

Lauren created and owns Lauren Cosenza Beauty LLC and since 2007 has a registered trademark on DIVAlicious® and since 2015, BEAUTYfull®.

In addition to consulting and providing beauty/fashion strategy and expertise for top websites, magazines and brands, Lauren is a regularly featured style and now mom “expert.”

Lauren was the original member of the Cosmopolitan Beauty Brains & Blogs blogger panel and created all editorial and branded makeup looks for Cosmopolitan’s first and long-standing beauty tutorial series in addition to being featured in Cosmo videos and sponsored brand content.

Lauren served as Style Ambassador for Glamour, hosting videos and events and representing the magazine on TV segments touting the latest trends in beauty and fashion.

Lauren was featured in-book, online and in video for beauty and fashion brand integrations in addition to hosting events and curating the SELF Virtual Trunk Show as the SELF Style Curator. Lauren traveled for SELF and also hosted weekly brainstorm sessions with the team in NYC.

As the Victoria’s Secret Beauty Expert,  Lauren was honored to serve for years doing makeup plus all on-camera videos and press backstage at the annual Victoria’s Secret Fashion Show. Lauren also represented VS beauty at the Victoria’s Secret VIP NYFW suites and other major editorial and national consumer events. Lauren designed the facecharts and custom looks for VS beauty collections and provided VS-branded tips for magazines, websites and blogs.

Lauren partnered teenVOGUE as the teenVOGUE Beauty + Style Expert, hosting beauty and fashion events in NYC and other cities.

Lauren has written beauty and fashion columns plus creative directed and been featured in beauty and style brand partnerships for Latina magazine.

Lauren was selected as a core contributor for L’Oreal’s Makeup.com (one of its four original Beauty Squad members).

Lauren was a featured beauty expert for Daily Glow and Everyday Health Beauty where she shared the latest and greatest products on-site and via live twitter chats.

Lauren served as the Bustle (and BDG Media) Creative Director of Beauty, crafting and executing a comprehensive beauty and overall brand strategy. As major beauty wins amassed, beauty revenue doubled from the year prior.

Lauren has hosted videos for clients such as Aveeno, Brides, Clarisonic, Cosmopolitan, CoverGirl, Dior, Glamour, Lancôme, Latina, Matrix, MoroccanOil, Neutrogena, Nivea, Olay, Redken, Rimmel, Sally Hansen, SELF, Style Coalition, Victoria’s Secret, Zoya and many more – in addition to appearing on TV segments offering personal beauty and style tips.

Lauren has traveled to major US cities with top brands to host fashion shows, disperse beauty and fashion tips and debut lines and collections.

Lauren was showcased on the front page of the New York Times Style section for her take on fashion and NYC nightlife.

In her limited free time, Lauren worked for years as a volunteer in New York City shelters teaching the next generation of young women (and men!) about inner-beauty and its outward expression, plus donates time when requested to makeover programs for breast cancer survivors and women with MS.

Currently, Lauren runs a premium hot sauce company with her husband (and two little kids!). What started in Brooklyn as a small passion project quickly became a full and rapidly-growing operation, in which she serves as Co-Founder and Head of Brand for Señor Lechuga Hot Sauce.

Lauren is a member of Summit Series (since 2009) and formerly, MAC Pro (since 2008) and Cosmetic Executive Women (since 2004).

So what’s the backstory on the DIVA brand?

Lauren is affectionately known to friends, family and OG site readers as LDIVA – a nickname that originated in college. Called a diva (in ways both good and bad!) throughout her adolescence, Lauren chose Barbie (over a political figure or Hollywood legend) as her “American Icon” for a freshman year visual media assignment. Casting her friends as Barbie, DeeDee and Dana, Lauren played the part of Diva herself in the Barbie & The Rockers video. Shortly after, when creating her first IM account, she chose LDIVA1. Many years later, the nickname carried on… and long before Lauren could reveal herself as the author of DIVAlicious®, it became her original blogger and online identity.

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