Lauren Cosenza is the creator and owner of DIVAlicious®, the creator and owner of BEAUTYfull®, a trusted beauty/fashion expert, a brand consultant and ambassador, a creative director, an on-camera personality and spokesperson, a published contributor and writer, a beauty product junkie and an insatiable style seeker.
Lauren works with top websites, magazines and brands from market positioning, strategy and ideation to execution and promotion of big ideas, launches, collaborations and partnerships.
Lauren is affectionately known to friends, family and readers as LDIVA – a nickname that originated in college. Called a diva (in ways both good and bad!) throughout her adolescence, Lauren chose Barbie (a controversial cultural icon over a political figure or Hollywood legend) as her “American Icon” for a visual media assignment freshman year. Casting her friends as Barbie, DeeDee and Dana, Lauren played the part of Diva in this Barbie & The Rockers sketch. Not long after, when creating her first AIM account, she chose LDIVA1. Many years later, the nickname carried on… and years before Lauren could reveal herself as the creator and writer of DIVAlicious®, it became her online identity.
What are her diva credentials, you ask??
Born in high heels wearing lipstick, Lauren Cosenza started playing with makeup when other kids were playing with dolls and hot wheels. Fascinated by color, texture, self-expression and transformation, Lauren tested product on schoolmates, family members and herself when no one else was around. In her formative years, Lauren stayed up late to study the classics – Mademoiselle, Cosmo, Glamour, Vogue and more. She contends she was the only middle school student in the history of her hometown to have a subscription to W magazine, which she read cover to cover monthly when it arrived. Never a slave to labels or a blind follower of trends, Lauren firmly believed in personal style and bold individuality.
Lauren graduated from American University summa cum laude with a BA in Communications and a BA in Spanish Studies. She got both degrees taking all back-to-back classes two days a week to fit in more shifts at bebe in the Georgetown Park mall, where she served as part stylist and part therapist to repeat customers mostly looking for a new pair of black pants and the self-confidence to pair with them.
After eight glorious months abroad where Lauren got to see European fashion firsthand (the good, the bad and the criminal), Lauren moved back to NY to work in advertising at McCann-Erickson. After launching the multi-media DTC campaigns for Yasmin, Yaz and Mirena, she switched to the publishing side where she successfully managed beauty and fashion accounts at her beloved Cosmopolitan magazine.
Always wanting a bigger beauty role, after several years as a Fun Fearless Female at Cosmo, Lauren moved to Shape magazine to join the Fit & Fabulous. At Shape, Lauren served in a managerial role as the Executive Beauty & Fashion Director and later, Brand Development Director. Lauren oversaw the national beauty business and within her first two years it became Shape’s largest advertising revenue category via multi-touchpoint integrated partnerships. Additionally, Lauren secured opportunities to extend the brand beyond its pages by managing the development and production of Shape-branded iphone apps, workout DVDs, and ultra-feminine home fitness accessories (think hot pink zebra-print yoga mats). In February 2010, timed for release on Valentine’s Day weekend, Lauren conceptualized and spearheaded SHAPEbride – the first-ever synchronized launch of a magazine, website and iphone app.
After seven years in publishing and with an even greater desire to make the world more beautiful, in early 2010 Lauren decided to move on to pursue her passion on her own two… 5” Louboutins.
Lauren created and owns Lauren Cosenza Beauty LLC and has a registered trademark on DIVAlicious® and BEAUTYfull®.
In addition to consulting, running her website and providing professional makeup expertise on shoots, at events, for beauty, fashion and image brands and top women’s magazines, Lauren is a regularly featured style expert and brand consultant.
Lauren was the original member of the Cosmopolitan Beauty Brains & Blogs blogger panel and regularly does editorial makeup for Cosmopolitan in addition to being featured in Cosmo videos and sponsored brand content. Lauren is a Style Ambassador for Glamour, hosting videos and events and representing the magazine on TV segments touting the latest trends in beauty and fashion. Lauren has been featured in-book, online and in video for beauty and fashion brand integrations for SELF magazine in addition to hosting events and serving as Style Curator of the SELF Virtual Trunk Show. Lauren is a Victoria’s Secret Beauty Expert – designing facecharts and custom looks for VS beauty collections and providing VS-branded tips for magazines, websites and blogs. Lauren has handled TV, print and online press for Victoria’s Secret and was honored to serve for years as the Victoria’s Secret Beauty Expert doing makeup and all on-camera videos backstage at the annual Victoria’s Secret Fashion Show plus the Victoria’s Secret VIP NYFW Suite and other major editorial and consumer VS events. Lauren has written beauty and fashion columns plus creative directed and been featured in beauty and style brand partnerships for Latina magazine. Lauren was selected as a core launch contributor for Makeup.com (as one of its four original Beauty Squad members). Lauren is a featured beauty expert for Everyday Health Beauty where she gives no-nonsense commentary on the latest and greatest products on-site and via live twitter chats.
Lauren hosts videos for clients such as Aveeno, Brides, Clarisonic, Cosmopolitan, CoverGirl, Dior, Glamour, Lancôme, Latina, Matrix, MoroccanOil, Neutrogena, Nivea, Olay, Redken, Rimmel, Sally Hansen, SELF, Style Coalition, Victoria’s Secret, Zoya and many more – in addition to TV segments featuring her beauty and style tips.
Lauren travels to major US cities with top brands to host fashion shows, disperse beauty and fashion tips and debut lines and collections.
Lauren was showcased on the front page of the New York Times Style section for her take on fashion and NYC nightlife.
In her limited free time, Lauren worked for years as a volunteer in New York City shelters teaching the next generation of young women about inner-beauty and its outward expression, plus now donates time whenever she can to makeover programs for breast cancer survivors and women with MS.
Lauren believes in empowering and mentoring other women and is a consummate #GIRLBOSS.