DIVA Does… The Wet Look

DIVA Does… The Wet Look

It’s a runway and editorial favorite, but how does the wet look fare IRL???

I took it to the streets.

But first I had to get it into a daytime wearable state. And for that, I relied on products from Pur Minerals and Maybelline, plus a UBU blending sponge (which was essential for the effect I wanted).

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Before even starting on the makeup, I applied my skincare fresh out the shower. On my face I used cleanser and serum and finished with Tata Harper Beautifying Face Oil. For a dewy look, it’s imperative that the skin is lush.

To add to that wet glow, I used Pur Minerals Liquid Veil 4-in-1 Spray Foundation. Now, for the record, I am not a big fan of airbrush foundations. I don’t feel they give the artist or user enough control over coverage or placement and I think they are messy. BUT. But but but. I love this foundation when used with a damp blending sponge. And in this case, I left the sponge even more damp than usual. I just sprayed the Liquid Veil foundation directly onto the damp UBU blender and bounced it over my skincare.

Then I tapped a little of the Pur Minerals Chateau Cheeks Cream Blush in Coy on my cheeks with my fingertips and used the sponge (damp and now with the remaining foundation on it) to blend it out for a pretty flush. The foundation still on the sponge helps to create a more natural effect. I use this technique on set all the time in different ways – because a bit of foundation mixed into or over a cream blush can be pure perfection.

On lips I added a super sheer layer of Pure Minerals Chateau Kisses Lip Plumping Lip Gloss in Foxy. I LOVE this lipgloss which feels super hydrating and nourishing.


I completed the look with black eyeliner and mascara, plus a light dusting of the new Maybelline Face Studio Master Fix Setting + Perfecting Powder around my hairline, chin and jawline only.

Although the look was, in my opinion, perhaps not as polished as others, it was very youthful and alive. My eyeliner moved around a bit, in a way that I liked (that morning-after appeal), and the glow seemed healthy to me. Like post-workout still-a-touch sweaty (versus oily). I was into it.

Which is all that matters.

But, for the record, did others dig it too?

Well, my husband told me I looked pretty. Which is notable only because he’s really not a makeup guy (I know, the irony!!) so when I do a cool cateye or colored liner or bold lip or brow, he’ll say something like, oh that’s cool or that’s interesting. You know, to show he appreciates the artistry even if he doesn’t get it. But in this case, he didn’t realize it was an actual makeup look or effect. Even though I don’t ever do my makeup this way. He just liked the non-makeup-ness of it. (And also, he didn’t mind that it took far less time for me to get ready!)

As for the general public, I didn’t get any stares or double takes that I noticed. It definitely didn’t get tons of compliments like a killer lipcolor always does but no one seemed not it either.


Could a slick face, eye and lip already be mainstream?? Apparently so.

Let me know your thoughts on the wet look!


Lauren Cosenza - Beauty Expert and Makeup Artist

NOTE: This post is not sponsored. All thoughts are unbiased and my own. Samples were provided for editorial consideration and/or my use as a professional makeup artist. All photos are property of DIVAlicious.

Lauren Cosenza is the creator and editor-in-chief of DIVAlicious, a trusted beauty/fashion expert, an on-camera personality and spokesperson, a leading NYC-based professional makeup artist, a published contributor and writer, a brand consultant, a product junkie and an insatiable style seeker — with a former life at Cosmopolitan and Shape magazines.

Serving up style with a side of attitude, her site DIVAlicious gives women (and men) the confidence and permission to be fabulous. The site, with a goal to SPREAD BEAUTY, is filled with must-have products, pro tips and tricks, how-to DIY tutorials, makeovers, style inspiration and insider access. Topics range from beauty, fashion, culture, career, fitness, wellbeing, men’s and unisex offerings.