There is one reason and one reason alone why I wanted to test Body of Royalty lipstick when the press release recently came through: BRANDING.
When I see a makeup company with a tagline that says…
BE CONFIDENT. BE PROVOCATIVE. BE ROYALTY.
… I know it’s on brand for divas.
And when they send over a shade called Love Hard, I know it’s on brand for me.
This is how the website describes the shade:
YESTERDAY IS GONE AND TOMORROW IS A DREAM. SO LOVE HARD TODAY IN THIS BUBBLE GUM PINK LIPSTICK!
Seriously, Body of Royalty, can we be best friends?!
Yes. Yes. Yes to that sentiment.
In keeping with the provocative theme, I pulled out some new intimates I recently purchased that would wear well with this lippie (and perhaps not much more).
According to one of the brand’s creators, Jermelle Pitts, “I want to be the reason why she’s confident when she enters a room, and I’ve been able to do that with Body of Royalty Beauty.”
Amen to that.
Body of Royalty lipstick is gluten-free, pigment-packed (!!) and infused with Vitamin E. It sells for $14.99 in a range of shades sold here.
Note: This post is not sponsored. All thoughts are unbiased and my own. All photos taken by and property of DIVAlicious. Samples were provided for review and/or my use as a professional makeup artist.
Lauren Cosenza is the creator and editor-in-chief of DIVAlicious, a trusted beauty/fashion expert, an on-camera personality and spokesperson, a leading NYC-based professional makeup artist, a published contributor and writer, a brand consultant, a product junkie and an insatiable style seeker.
Serving up style with a side of attitude, DIVAlicious gives women (and men) the confidence and permission to be fabulous. The site is filled with must-have products, pro tips and tricks, how-to DIY tutorials, makeovers, style inspiration and insider access.