InternDIVA: Allergy Face Event

InternDIVA: Allergy Face Event

Spring has yet to arrive here in New York City…but all the negative symptoms of my allergies have. For weeks I’ve been alternating between headaches, watery eyes, and a stuffy nose. And all that sneezing hasn’t helped either. So when LDiva asked me if I wanted to cover a beauty event for allergy-sufferers, I was on it.

Allergy Face was an event with Zyrtec and celebrity makeup artist Jamie Greenberg, providing “free one-on-one beauty makeovers to combat allergy-related beauty challenges like watery eyes and a red nose.”

Set up at the Benefit Cosmetics counter at Macy’s Herald Square, the Allergy Face display featured a menu of six different make-up looks to choose from, including one inspired by actress Debra Messing.

After a consultation with Jamie herself, she customized two of these looks for me by combining the bold brows and extra-dewy, highlighted skin of the “red carpet ready” with the bold lips of the “hollywood siren”. This combination allowed for less makeup on the eyes — perfect for when they get super watery mid-allergy season — and placed the focus on other key features, like perfectly pink lips! And of course, as always, Benefit + eyebrows did not disappoint…a perfect combo that called for a celebratory selfie session.

No pain, no gain.

Guess I have something to thank my allergies for!

– GaYoung Kwon


  1. Lauren Cosenza

    Good stuff, GaYoung! My eyes have been watering out of control lately, between allergies and this crazy cold wind.

    Question: What does Benefit + eyebrows mean? Was the eyebrow product not by Benefit?


  2. GaYoung Kwon

    Yeah…it’s not the best feeling :'(

    Guess I should’ve been more clear – I meant that whenever Benefit gets involved, eyebrows are always going to be perfect!!

  3. Lauren Cosenza

    AAAHHH. Of course. True that.


  4. Jessica Angeles

    Ahhh your eyebrows look AMAZE! Allergies are absolutely NO joke, especially when midterms/finals come around, so I’m on the same team with a stuffy nose/watery eyes!

  5. 39vnf1mk0onfd

    Love the info and I myself suffer from severe allergy year round :( … are these Benefit Cosmetics counter at Macy’s across the country or only in NY?

  6. Rosalee Flores Samudio

    Love the info and I myself suffer from severe allergy year round :( … are these Benefit Cosmetics counter at Macy’s across the country or only in NY?

  7. Lauren Cosenza

    Hey Rosalee! I think Benefit counters are at most Macy’s and Bloomingdales as well as Sephora.

    PS: My personal RX for a red nose is green color-correcting concealer under foundation. But I love this idea of focusing away from center of the face (eyes and nose) and drawing attention to the brows and lip.


  8. GaYoung Kwon

    Hi Rosalee!

    Also for more info about the event, you can email for specifics regarding your local area. I know they’re doing this nationwide…so perhaps you can catch one nearby :)

  9. GaYoung Kwon

    Ive always been interested in this color wheel thing…can you please recc any great green concealers? ;)

  10. GaYoung Kwon

    Thanks girl!! And yes…those midterms :(

  11. Lauren Cosenza

    Of course! MAKEUP FOREVER and Graftobian are great. NYX and Maybelline also make them at lower price-point but I haven’t tested.


  12. GaYoung Kwon

    Thank you!!